Software for field marketing in store has revolutionized the way businesses and field marketing agencies with outside teams work. From sales to in-store merchandising and service professionals, field force automation has done away with paperwork and double data entry errors, as well as brought increased productivity.
A lot has been said about how brick-and-mortar retailers are losing ground to Internet sales. However, research – and revenue – has shown that some physical stores and brands within these stores still can maintain a competitive advantage.
Sales managers live in a delicate balance: Do they behave as “helicopter bosses”, demanding constant updates from field reps or do let them “do their thing” and risk losing oversight of their team activities?
Retail software for merchandising made it possible for management to have up-to-the-minute access to data captured at stores.
Retail planogram compliance is essential in ensuring brand consistency across multiple retail channels. However, achieving full compliance is always an issue due not only to outlet and local limitations, but also because of the difficulty in checking multiple locations in spread-out geographies.
Artificial intelligence has been getting a lot of attention these days but, for many industries, it is not yet clear what its practical applications are or what the benefits will be.
Visuals can make or break a sale in retail: Customers can get turned off by something as simple as sloppy product placement on a shelf or rack, or damaged packaging. Therefore, enforcing brand consistency and merchandising standards is so important in retail. A platform for field marketing not only allows merchandising and category managers to easily update checklists but also opens the door for more consistent implementation and audit of visual category and brand standards.
Retail audit solution can help CPG businesses produce timely and relevant reports not only by dramatically speeding up data collection and eliminating transcription, but also by providing merchandising report samples.
Store audits are a must-have in any retail business. Many aspects of the store might have to be checked on a regular basis, from merchandising to adherence to corporate standards and safety, so it is mandatory for management to have an efficient auditing system in place. While the inefficiency of traditional store audit checklists is the main reason for the success of merchandisers’ mobile app solutions, their reporting capabilities are why their use have become so quickly widespread.
fraudulent check-ins. The traditional high turnover rates of merchandisers – which undermine trust among work relationships – along with the fact that virtually 100% of their work is done without any supervision, builds the perfect scenario that leads to merchandisers reporting on activities at a certain location when they are actually somewhere else.
