Automation for merchandising in store tackles planogram compliance chaos

Reporting / January 26, 2022

Retail planogram compliance checks used to be notoriously complex activities due to the scale of operations necessary to implement them on many stores – and then transcribing sometimes thousands of pages of data in order to generate reports. VisitBasis solution for automation for merchandising in store came into the market with the purpose of making recurring retail planogram compliance checks drastically easier to implement and report – and it delivers.

Learn your customers better with field marketing software

Industries / January 25, 2022

Knowing your customer is the first step in having a successful business. However, for CPG businesses, sometimes the customer might seem unreachable, especially considering all the layers of distributors and retailers between them. Having merchandisers at retailers performing customer surveys is one of the traditional ways that manufacturers have to get in touch with their market and field merchandising software has revolutionized the way these surveys are performed.

5 report types you can easily do with VisitBasis app for retail execution

Reporting / January 25, 2022

By implementing an app for retail execution, managers will completely eliminate this lag time between retail data capture and reporting and even go beyond: businesses can exponentially increase the breadth of data it collects by developing in-depth forms and generate merchandising reports much more representative of their retail channel realities.

3 ways to save with VisitBasis tool for merchandisers

Data capture / January 25, 2022

Most retail manufacturers, distributors, and agencies have adopted digital tools for merchandisers to perform in-store activities. The advantages are clear, from having all data in digital format from the moment it is captured to the ease of scheduling and planning in-store tasks for reps.

App for field marketing to improve KPI calculation

Planning field activities / January 25, 2022

Calculating retail merchandising metrics such as product, category, and store KPIs is an essential part of many businesses, from large CPG companies to supermarket and drugstore chains. However, collecting the source data beyond what is supplied by cash registers can be incredibly complex, since it might involve ground teams with dozens or even hundreds of people.

4 vital properties of a merchandising app

Planning field activities / January 25, 2022

One of the main concerns of field sales managers is the little oversight they have of their reps’ activities throughout the workday. For this reason, many businesses have been adopting field sales management apps as a way to increase rep accountability as well as mentoring tools. By knowing what is going on in the field, managers can identify areas of opportunity and properly coach their teams.

In store audit system

Industries / January 25, 2022

Consumer Product Goods (CPG) businesses are constantly trying to get into the mind of customers in order to develop new successful product strategies. However, while customer surveys are the traditional way to go, they can lead to skewed results, mostly because of the customer already knowing that he or she is being surveyed.

Mobile retail execution

Planning field activities / January 25, 2022

One of the best ways to improve efficiency is to stop juggling multiple apps when running your business. With VisitBasis mobile retail execution app you can say goodbye to chaos of paper forms and hello to streamlined data workflow.