System functionality

A platform for merchandising turns the rep’s smartphones and tablets into data-collecting devices just by installing an app while also allowing office-based supervisors and managers to customize the forms and checklists the reps will be answering. Moreover, all data collected is automatically stored in the cloud and quantified, leading to up-to-the-minute reports. 

Mobile technology has recently caused a revolution in merchandising, to the point that, now, retail audit software for merchandising has become indispensable. But what should brand and category managers look for in such an application?