Supermarkets in general tend to reflect the customer base they serve. From store layout to product offerings, there is a great deal of customization when it comes to chain, regional, and even local parameters and preferences.
A lot of transformation, though, is going on in supermarkets these days, and many causes of such transformation can be traced to platforms for retail execution.
While there is pressure for customization from the parameters and preferences listed above, there are also undeniably never-surrendering forces advocating for increased standardization. Standardization in retail decreases CPG development, production, shipment, and marketing costs, among others, and with platforms for retail execution, there can be more centralized oversight of in-store activities.
Standardization should not be seen as a total elimination of customization, though. In reality, some standard elements in supermarkets can further reinforce and tailor strategies for customization, and platforms for retail execution used in merchandising is the ideal tool to track these elements, that include:
- Promotions
- Product availability
- Product placement throughout stores
- Planogram compliance
- Brand consistency
- Package integrity
- Safety and cleanliness
- Seasonal displays
- Competitor strategies
- Others
VisitBasis is one of the most comprehensive platforms for retail execution used in merchandising businesses of all sizes. VisitBasis allows creating customized task templates for everything that needs to be checked at the retail location, providing a budget-friendly and easy-to-use system that helps management have full oversight of retail audits at the point-of-sale.
See how VisitBasis can benefit your business
