Planning Retail Visits on Merchandising Apps Can Be Easy
In today’s fast-paced retail landscape, staying ahead of the competition and delivering exceptional customer experiences are paramount. One way CPG manufacturers and retailers achieve this is by ensuring their shelves are always well-stocked, organized, and visually appealing. This is where merchandising plays a crucial role. Planning retail visits to ensure your products are displayed effectively can be a daunting task, but with the advent of merchandising apps, it’s now easier than ever.
The Changing Face of Retail Merchandising
Traditionally, retail merchandising involved a lot of manual effort and guesswork. Merchandisers and other reps would have to physically visit each location, assess product displays, and make notes on what needed to be restocked or rearranged. This process was not only time-consuming but also prone to errors and inconsistencies.
However, in today’s digital age, technology has transformed the way we approach retail merchandising. Merchandising apps have emerged as a game-changer, streamlining the entire process and providing retailers with the tools they need to plan and execute retail visits efficiently.
Streamlining Retail Visits with Merchandising Apps
Planning retail visits with merchandising apps simplifies the entire process, making it easy for CPG brands to maintain a consistent and appealing in-store presence.
VisitBasis, a leading mobile retail execution software, has taken planning retail visits to the next level, offering several options when it comes to such planning that can be adjusted according to business needs. These include:
- Bulk planning by selecting multiple locations
- Planning by schedule – which can be assigned to campaign, chain, merchandiser, brand or manager – even allowing for recurring visits
- Importing planning tables from Excel or Google Sheets
VisitBasis also allows for planning retail visits on a case-by-case basis, offering its users the option of simply clicking on a place marker on its embedded map and selecting “create visit”.
In conclusion, the evolution of retail merchandising through the integration of merchandising apps has ushered in a new era of convenience and efficiency. No longer bound by the limitations of manual processes and guesswork, CPG manufacturers and retailers now have powerful tools at their disposal, exemplified by VisitBasis. With features like bulk planning, schedule customization, and the ability to create visits with a simple click on the map, planning retail visits has never been more accessible and adaptable to business needs.
Embracing this technological shift not only simplifies the process but also empowers brands to consistently deliver exceptional in-store experiences, ensuring they stay ahead of the competition in today’s dynamic retail landscape.
So, why make retail visits a challenge when they can be a breeze with merchandising apps like VisitBasis? Try VisitBasis for free by signing up at www.visitbasis.com.
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