A field marketing system allows reps, store personnel, and retail auditors to capture data on their smartphones and tablets. The information is then stored in the Cloud, where managers can run reports and follow in real time what is going on with their brands or territories.
Merchandising and brand managers traditionally work at a CPG manufacturer headquarters or regional office, isolated and sometimes blissfully unaware of what actually goes on with their product or brand at actual stores. This not only affects their perception of their product’s positioning, placement, and price but it may lead to inappropriate strategies, damaging sales in the long run.
Companies that use the VisitBasis mobile merchandising app report a tremendous 61% increase in reps’ productivity and a significant improvement in the reliability of received data.
